Market Conditions
As an ice cream retailer, mix prices are the single most important ingredient cost in your business. The decisions you make surrounding these costs in regard to your retail pricing may be the difference between a profitable year and a losing one. But how do you know when enough is enough and not too much?
Meadowvale is owned and operated by individuals that understand retail pricing, because they have owned and operated their own retail ice cream businesses. Our consultative sales process provides our clients with the guidance and insight necessary to make the right decisions concerning your business. The number one threat to any retail business is the threat that erodes its identity of quality, value and excellence.
Maintaining the quality of our products and yours is what differentiates us from other dairies. Recent market volatility has swayed many businesses to sacrifice the quality of their products in order to offset additional expenses. Our philosophy is that our quality is what differentiates us from the rest. It is our identity and we will not sacrifice that. So how do you balance your ideals with your fiscal demands? Through education.
Since 1998, Meadowvale has successfully managed market volatility through a proactive commodities trading program. We realized early on that market volatility is a snapshot in time. By managing and offsetting cash markets with a futures market strategy, Meadowvale offers its account base a more stable pricing platform. Markets are analogous to piloting the Titanic: by the time the danger is identified, the most aggressive corrections can’t save the ship.
Steady and deliberate corrections in our product pricing, along with consultative direction to our accounts, allows a long term strategy in regard to retail pricing and profitability. By leveling out the peaks and valleys of market volatility we get a longer, more accurate market perspective. Unlike wholesale manufacturers, retailers seldom, if ever, retract pricing in a down market. This is why it’s so important to make the right decisions with regard to retail pricing in order to determine when enough is enough and not too much.
Please visit our Market Prices & History page to get the latest up-to-date market conditions and our perspective.
